Thursday, April 25, 2019

Digital Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

Digital Marketing - Essay ExampleDigital marketing dodge for GAME which is a UK based gaming retail organization which commenced its operations under the ownership of The biz Group Plc. in 1991. By briefly evaluating the current digital marketing activities of the tighten, the content of this comprehend is control through the identification of limitations in the organizations current digital marketing policies so as to generate an examination on how the firm can improve its strategy for fulfilling organizational objectives.Furthermore, the report in addition draws the establishment of an effective and successful digital marketing strategy by focusing on backdrop SMART objectives. According to Richman (2011), the establishment of precise and well-defined organizational objectives is important for acknowledging and taking into account what the firm hopes to achieve by the implementation of a specific strategy. Thus, the groomting of objectives must fulfill the criterion that has been set by SMART objectives such that the aims should be Specific, Measurable, Agreed Upon, Realistic and Time/Cost limited (Richman 2011, p. 65).With touch on to the prior assessment which was conducted in relation with GAMES current digital marketing strategy, the conclusions of the report were able to establish that the organizations website is marked and characterized by certain limitations and weaknesses that must be intercommunicate effectively and immediately as a part of the enhancement and improvement measures in GAMEs present digital marketing policy.Most importantly, the conclusions of the report were able to outline that while the organizations website provides potential visitors with an extensive amount of information on the homepage, there are several weaknesses in website functionality and features which whitethorn be preventing visitors from fully accessing online material and benefitting from the availability of the medium. From a concise perspective, it can be identified that problems in GAMES

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