Tuesday, March 5, 2019
Leadership in Virgin Group Company History
staring(a) conclave is a diversified grouping of more than 200 privately held companies. The largest of these be pure(a) Atlantic Airways, the number two airline in the United solid ground Virgin Holidays, a vacation tour operator Virgin Rail, the siemens largest U. K. train operator the Virgin Retail Group, which operates numerous Virgin Megastores, a retail concept featuring videos, music CDs, and computer games and Virgin Direct, which offers financial services. different Virgin businesses include beverage maker Virgin Cola, a track record label, book and music publishing operations, hotels, an Internet service provider, movie theaters, a radio station, cosmetics and bridal retailing concepts, and a line of clothing. Holding this different group of companies together is the combination of Richard Branson and the Virgin brand name. British enterpriser Branson dropped out of boarding school at the age of 17, in 1967, to set out his own magazine. That venture was an immedia te success, establishing the foundation for what would become a multibillion-dollar imperium during the 1990s.Along the way, Branson would attain cult status in his home sylvanthe result of his business exploits quests for adventure, and unique personal expressive style. The Virgin brand had mean cartridge holder become, according to the caller, bingle of the top 50 brands in the world by the late 1990s a poll of British consumers at that time showed that 96 percent had heard of Virgin. Key Questions Q1. Given the freewheeling style of Branson and his managers, do you think that the virgin enterprises tush be classified as a TQ organization? Why or why not? Yes I believe that virgin enterprises can be classified as a TQ organization because virgin is very successful group, their products are of high lumber they boil down on improving the quality all the time as improvement is the continuous process. Virgin has expanded their business a lot. Virgin has a great team of manag ement they are very enthusiastic and devoting to their work. Branson s moves reflected the immense growth and complexity of Virgin Group. Branson always focus on caring mass he do not digest hard and fast rules but still he possess a large number of brands under one group Virgin.Q2. How well do you think that Branson and his managers perform the strategic planning process? What are around indicators that they do or not do strategic planning? Branson and his managers are performing strategic planning very well. they are fulfilling their objectives as their objectives were y y y y y y y elaborateness internationally To lead the entertainment industry Increase the profit and for the s dramatize of trade good reputation Quality improvement Competitive edge consumption of new technology Loyalty among customersVirgin group have utilise diversification as their business is expanding very quickly and they are move into into new diversified markets. Some indications are y Virgin At lantic air line is the good indicator as Branson was having a competitory edge because they were offering a luxury package and at utter price while the competitors were charging high price with poor quality. direction was focal point on innovative plans so that they can meet customer expectations and satisfaction. y Q. 3How well do you think that Branson and his managers perform managerial and leaders tasks?How skill these tasks be better balance? Richard Branson is very famous for his innovative, competitive and dotty style of leadership. He adds value to his products in order to diversify his business. His leadership style is magnetised he creates the very friendly environment oer work place and avoids strictness. Everybody was the part of organization and any one can participate in order to bring innovativeness rather just to hound orders. Top management encourages and motivates employees to obtain the trump out of their abilities and the best reward for the company.As t he company realise in other words is individual benefit. Benifits are meant for all members of organization so that everyone is motivated to do their jobs and tasks then be better balanced. The idea behind this is to promote the philosophy that the overall benefit of the company will lead to individual benefits for each person involved. Group contribution will eventually lead to rewards for executives, managers, employees, shareholders, and customers alike. Q4. What leadership theory do you think best fits the senior leadership of the virgin company?What theory best fit the Branson as leader? Why might on that point be a difference? Richard Branson is the born leader he is charismatic leadership style because he can influence any one very easily. Transformational leadership comes from the top managers and executives within the company. Leading is perhaps the virtually interesting and important function of management to the Virgin Group. The leadership kinetics start with Chairm an Richard Branson. He is a very vocal and glossy leader.His mission is to inspire those who work below him to work to the best of their abilities for the good of the company. He often pushes his belief that by contributing to the good of the company it will increase the rewards for everybody involved. He has stated that he tries to bring the best out of people and does this for workers at the lowest levels as well as the top ranking executives. This philosophy is encouraged to all managers within the company. Management is expected to embrace this principle and pass it on to the employees that they are managing.another(prenominal) aspect of Branson s leadership style is that he tends to give people a high level of freedom in their work . It is his purpose to first give them direction in their work, and then let them take control of the situation there after. Freedom in their work allows them to stick out without the need for micromanagement. Richard Branson s leadership style an d vision for the company has make him the center of attention within many business and management discussions end-to-end the world.