Saturday, March 2, 2019
Case Analysis on Singapore International Airlines Essay
Apart from my efforts, the success of any projects mainly depends on the encouragement and guidelines from some others. I dramatise this opportunity to express my warm appreciation to those who have been involved in the success of completion of this paper. Especially, I would like to take this opportunity to express my sincere gratitude to Professor David T. Methe of comprise of Business and Accounting at Kwansei Gakuin Uuiversity for offering me tremendous theoretical friendship and the opportunity to have analysis on the case of Singapore international respiratory tract as the final examination.The analysis process with the oerall studies in the course of corporate strategy offered in this Spring semester provides me the opportunity to field of force the general management and to develop the perspective of a manager believe from the corporate level in an organization. Abstract Singapore International Airline (SIA) as described in the case being one of the tip top airline businesss in the international patience is facing several warring issues which are turning its situation with challenges of redefining strategies for its agonisticalness.This paper will examine and disassemble the case of Singapore International Airline Preparing for Turbulence Ahead. It detail with the internal and external environment analysis and how SIA strategies keep its success everyplace the past. Finally, recommendations for SIA dealing with its problems and strategies for it to take in which to further increase its competitiveness as a global player.IntroductionSingapore International Airlines (SIA) as give tongue to in the case is being one of the top leading airline companies in the world with well records in terms of its operational cognitive operation and its profitability history. According to the case, SIA has started its business since the split from Malaysia airline in 1972, and in short after it expanded its service destinations to over 40 countries all o ver places in the world.The company had developed with nique features that keep itself competitive within its industry which its competitors envied its perfect performances and looking forward to duplicate those features. Although, the SIA had been successfully operated through many decades, it is now facing the serious problem of demotivation of employees from severe layoffs due to severe acute respiratory syndrome outbreak and Iraq war in the year 2003 at the recorded prison term of the case. SIA at this moment is taking serious concern of strategic impetus to take in which for it to sustain its competitiveness and its top leading positions in its future.Despites the success experienced by SIA, the company is now facing the challenges of staying competitive in its industry. This paper will be mainly analyzing the case by defining the background of SIA and its industry with its key factors for success. In addition to that, the strategies and unlike resources that SIA used for ke eping its competitiveness and how it influences the airline industry will also discuss on the following. Finally, a few recommendations for possible movements that SIA can take in which further maintain its success will also be given.